Abninder Litt, Ph.D.

Decision Neuroscience

Baba Shiv	grad student	2012	Stanford
(Experience distortion by quality and motivational signals.)

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Litt A, Shiv B. (2012) Manipulating basic taste perception to explore how product information affects experience Journal of Consumer Psychology. 22: 55-66
Litt A, Reich T, Maymin S, et al. (2011) Pressure and perverse flights to familiarity. Psychological Science. 22: 523-31
Litt A, Plassmann H, Shiv B, et al. (2011) Dissociating valuation and saliency signals during decision-making. Cerebral Cortex (New York, N.Y. : 1991). 21: 95-102
Litt A, Khan U, Shiv B. (2010) Lusting while loathing: parallel counterdriving of wanting and liking. Psychological Science. 21: 118-25
Litt A, Tormala ZL. (2010) Fragile enhancement of attitudes and intentions following difficult decisions Journal of Consumer Research. 37: 584-598
Litt A, Plassmann H, Shiv B, et al. (2009) Dissociation of Valuation Level and Strength at the Time of Decision Making Neuroimage. 47: S95
Litt A, Eliasmith C, Thagard P. (2008) Neural affective decision theory: Choices, brains, and emotions Cognitive Systems Research. 9: 252-273
Litt A, Eliasmith C, Thagard P. (2007) A large-scale neurocomputational model of emotional decision making Bmc Neuroscience. 8: 14